Disney's Innovation

While Disney is already a well-established corporation, it continuously has new creative ideas to evolve with new generations and trends. Disney’s innovation process is what has kept its corporate entrepreneurship alive. One of the most essential sources of a corporation is innovation. Disney is constantly creating new products or shows to reach new audiences and to keep their current audience. For example, Disney recently removed Splash Mountain from the Magic Kingdom. Many loved the ride, but few knew the theme and relevance. To keep the audience engaged, they recently remodeled the ride to fit the Princess and the Frog movie. This will keep the ride alive longer since it was reinvented for the current generation. Disney uses not only product innovation but also process innovation. For example, Disney created the fast pass lane for those who wanted to bypass waiting in the long line for a ride or show. This boosts traffic flow and increases their profit since there is a fee for using the fast pass.