Disney's Value Chain Analysis

There are five primary activities in the value chain analysis. First, there is inbound logistics, which is focused on receiving, storing, and distributing products. Second, there is operations, which is everything that goes into making a product, such as machinery, packaging, assembly, testing, and facility operations. Next is outbound logistics, which is the product collection, where it will be stored and distributed to the customer. Then, there is marketing and sales, which focuses on how to get consumers to purchase the products. Lastly, a service is associated with enhancing or maintaining the value of the company’s products.

I want to focus on the primary marketing and sales activity for Disney. Marketing and sales include advertising, promotions, sales forces, relations, and pricing. One of the biggest strategies for any company in this generation is content engagement. According to Hub spot, Disney has been able to achieve 8% engagement for content marketing. This is high compared to the average 1-3% engagement. Even traditional advertisements are typically successful sources for marketing. This has, in turn, helped reach new audiences and keep engagement, which boosts sales. Disney has been able to evolve with the latest generation versus being stuck with what used to work.